How to Improve the Digital Patient Experience
Most physicians, providers, and practice managers are already aware of the patient experience as a concept. Distinct and different from patient satisfaction, the patient experience is a measure of how...
View ArticleThe Role of Social Networks in Patient Engagement
Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social...
View ArticleThe Role of AI in Healthcare
Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such...
View ArticleTips to Motivate People to Enter The Healthcare Field
Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare...
View ArticleStruggling to Retain Talented Healthcare Workers?
It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a...
View ArticleHow Healthcare Leaders Drive Culture and Employee Recruitment
Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the...
View ArticleMarketing to Support Increased Revenue for ASCs
Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to...
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How to Get Started with Healthcare Social Media Marketing
Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be...
View ArticleHashtags for ASCs
Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that...
View ArticleThe Vital Role of Healthcare Marketing in Today’s Complex Environment
In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements,...
View ArticleTop Five Things That Still Need a Human Touch in an AI World
Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks,...
View ArticleGet the Message Out During Colon Cancer Awareness Month
Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers...
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